Is your firm invisible on Google?
Most lawyer websites are generic WordPress that never shows up in search. Yours can be different: built to rank, convey authority and bring in clients.
The difference is technical, and Google notices
You don't need to understand code. You need to know that these three decisions separate a website that shows up from one that stays forgotten.
Server-side rendering
Your site arrives ready for Google to read, without waiting for code to run in the browser. It's what most lawyer websites don't do, and the reason they don't rank.
Per-page SEO
Each page and each article has its own title, description and share preview, generated automatically. The search engine understands exactly what each address is about.
Structured data
We tell Google, in language it understands, who the firm is, where it is and what it offers. It's what enables rich results and answers from artificial intelligence.
From institutional to complete
Each tier solves a different moment in a firm's life. Choose by what you need today; you can start at one point and grow later, without rebuilding the site.
Tier 1: Institutional
Up to 5 pages, responsive design and basic on-page SEO (meta tags, Open Graph, sitemap).
Who it's for: For the firm that needs to step out of invisibility with a professional, trustworthy presence.
Tier 2: With static blog
Everything in Tier 1 plus a blog with a static page per article and per-article SEO included.
Who it's for: For those starting to produce content and wanting to show up in searches for legal questions.
Tier 3: With dynamic blog
Everything in Tier 2 plus a publishing panel of your own: you publish articles without depending on a developer, with SEO generated automatically for each article.
Who it's for: For those who will publish often and want real editorial autonomy.
Tier 4: Complete website
Most completeEverything in Tier 3 plus server-side rendering, Google integration for map and real-time reviews, and specialized technical SEO. It's the standard of Maria Fernanda's website.
Who it's for: For those who want maximum authority and to be found on local Google and in searches across the region.
Any tier can take add-ons as the firm needs them: advanced SEO with continuous monitoring, real-time Google reviews and Meta Pixel integration for campaigns. What is included, and how, is agreed in the proposal.
Attorney Maria Fernanda Vetere's website
Attorney in Tambaú-SP. We delivered a website with a manageable blog, Google Business integration, real-time reviews and specialized local SEO. The reception exceeded expectations: in her words, she didn't expect even half of what was delivered.
The clearest sign it works: she published the first blog article herself, without relying on us. It's the real editorial autonomy that separates Tier 4 from an ordinary site, and the technical standard we apply to every legal project.
- Delivery time
- ~1 month
- Technical standard
- Tier 4
- Publishes on her own
- Yes
- Usage authorization
- Full
What lawyers usually ask
How much does a lawyer's website cost?
It depends on what the firm needs, and that's why we don't publish a fixed price. An agency charges between R$ 12,000 and R$ 18,000 for the full scope; freelancers without structure charge less and deliver less. CRATON sits in the middle: agency quality without an agency's overhead. We define the scope first and send a straightforward proposal, usually on the same day we talk.
Can I publish articles myself, without depending on you?
Yes, from Tier 3 onward. The blog uses its own panel: you write and publish directly, and each article already comes with the right SEO data. Attorney Maria Fernanda published her first article herself, with no intervention from us.
Can a lawyer's website have Google reviews?
It can, and it helps credibility a lot. We display the real reviews from your Google Business profile. Brazilian Bar (OAB) ethics prohibit soliciting clients and commercializing the profession, so we treat reviews as proof of reputation, with no promise of results or aggressive advertising language.
Why not use WordPress or Wix, which is cheaper?
Ready-made site platforms depend on third-party plugins and have real limits in performance, security and SEO. Most lawyer websites in Brazil are like that, and that's why they don't rank. We deliver websites with server-side rendering, which makes Google truly index every page. The difference shows up in search.
How long does it take to be ready?
An institutional site is ready in a few weeks. Projects with a blog and integrations take longer, and the deadline is agreed in writing before we start, with intermediate milestones. An agreed deadline is a delivered deadline.
What do I need to get started?
Just the desire to get ahead. It can be a loose idea in a conversation. We organize the rest: content, structure, domain, hosting and SEO.
Why the price comes after the conversation
An agency charges between R$ 12,000 and R$ 18,000 for the full scope. Freelancers without structure charge less and deliver less, with third-party plugins nobody maintains. CRATON sits right in the middle: agency quality, without an agency's overhead.
We don't publish a fixed price because every firm needs something different, and promising a number before understanding your case would be dishonest. We define the scope first; the exact figure comes in a straightforward proposal, usually on the same day we talk.
Ready to show up on Google?
Tell us about your firm. The person who answers is the one who builds it, and the first conversation can start from a loose idea.
Rather talk right now?
Message us on WhatsApp